WE ARE ENTITLE.

A collaboration between two industry leaders, ENTITLE is committed to securing partnerships that are not only effective, but meaningful. In seeking partners for venues and properties, we give brands the opportunity for premier entitlement sponsorship – naming rights – the most recognized asset in the sports and entertainment world.

EXPERIENCE & STRATEGY

Brooklyn Sports & Entertainment has a successful track record of securing partnerships across major multi-use venues as well as professional sports teams. Cooper Holdings, Inc. has 10 years of valuation expertise for some of the largest sports properties on the planet. Together as ENTITLE, we have unparalleled insights and years of expertise:

  • Manages and controls Barclays Center business operations
  • Overseeing redevelopment of Nassau Veterans Memorial Coliseum
  • Embarking on renovation of historic Brooklyn Paramount Theatre
  • Manages the business operations of three professional sports teams: the Brooklyn Nets, Long Island Nets and New York Islanders
  • Market research and analytics ensure proper identification of prospects
  • Strategy and ideation processes provide best positioning for both venue and brand
  • Performance diagnostics guarantee brand alignment between the venue and potential naming rights partner

NAMING RIGHTS EXPERTISE

 
 

WE ARE IN THE BUSINESS OF CREATING LANDMARKS.

THE ENTITLE TEAM

BRETT YORMARK
CO-CEO
NASCAR Nextel Cup
Barclays Center
IZOD Center
Billboard Lounge
TIDAL Theater
HSS Training Center

LONNIE COOPER
CO-CEO
Sponsorship representation of major brands: AT&T, Coca-Cola, NBC Sports
Leader in sports and broadcast talent representation
Founder of leading digital agency – If/Then

JEFF GEWIRTZ
EVP, BUSINESS AFFAIRS & CHIEF LEGAL OFFICER
Minute Maid Park
Coca-Cola NCAA Corporate Champion
The Olympic Partner Programme

MIKE ZAVODSKY
PRESIDENT, SALES
HighPoint Solutions Stadium
HighPoint Solutions Rink
Nassau Veterans Memorial Coliseum presented by New York Community Bank
Ford Amphitheater at Coney Island Boardwalk

PREMIUM SERVICES

Creation of all sales and marketing materials

Creation of valuation and value proposition

Collaboration on preferred category/brand targets

Extensive research into prospective partners

Identification of additional inventory

Weekly sales status updates

Negotiation and papering of agreement

Fulfillment and activation services

RECENT NEWS

BS&E and Cooper Holdings, Inc. Introduce the Naming Rights Company ENTITLE

BROOKLYN and ATLANTA (Nov. 28, 2016) – Brooklyn Sports & Entertainment (BSE) and Cooper Holdings, Inc. have formed ENTITLE, a naming rights company, which is a collaboration between two industry leaders in sports, entertainment and marketing. ENTITLE’s mission is to provide properties and brands with effective and meaningful partnerships.

READ MORE

CONTACT US

GET IN TOUCH.
We would be happy to discuss your business needs and learn how we can help. For sales inquiries, please contact Mike Zavodsky. For all other inquiries, email us or call 770-955-1300.
We look forward to hearing from you.

NEW YORK, NY
15 MetroTech Center, 11th Floor
Brooklyn, New York 11201

ATLANTA, GA
150 Interstate N Pkwy,
Atlanta, GA 30339